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!["Sustainable" fashion, the backlash](https://images.squarespace-cdn.com/content/v1/6353d9a1a26c4b571bfe387e/1666536644286-W2IN6WYEI4WYA11YFDQM/sustainable+fashion.jpg)
"Sustainable" fashion, the backlash
Sustainable fashion has been receiving quite a battering recently: so-called sustainable fashion, what even is sustainable fashion, it’s BS, there’s no such thing as sustainable fashion …
![It's easy to be cynical, believing is hard work](https://images.squarespace-cdn.com/content/v1/6353d9a1a26c4b571bfe387e/1666536884495-DO9WGX3HTME87917FN66/image-asset.jpeg)
It's easy to be cynical, believing is hard work
Last week, an internationally respected broadsheet published an article with the goal of debunking sustainable fashion: it doesn’t exist according to the author and it is all a marketing and PR ploy. With what aim I wonder?
![Top 5 Tips: How to be more sustainable with fashion](https://images.squarespace-cdn.com/content/v1/6353d9a1a26c4b571bfe387e/1666536927980-39W4UHPXV2BQCQ6JXX7L/Copy+of+What+Is+Sustainable+Fashion+.jpg)
Top 5 Tips: How to be more sustainable with fashion
Pop London founder and sustainable fashion expert, Shazia Saleem teamed up with fashion stylist Natalie Daley to share their top 5 tips
![Sustainable fashion for beginners: It's not easy being green](https://images.squarespace-cdn.com/content/v1/6353d9a1a26c4b571bfe387e/1666537248089-H5FSALH8LH979QQ5ZBIN/Kermit.jpg)
Sustainable fashion for beginners: It's not easy being green
So sang the most famous frog on the planet.